Email does a lot of heavy lifting for news organizations. With both editorial and marketing requiring the use of an…

If you’re sending newsletters or marketing emails, you’ll probably have done some kind of email segmentation. But what exactly are its benefits? And what are its limitations? What is email segmentation? Segmentation takes that big list of subscribers you have and lets you break it down into groups. And with these groups, you can make

Newsletters remain a focus of many publishers. But crafting compelling newsletters and managing email blasts can be time-consuming. That’s where…